Shameless self-promotion. That's what it is. But I figure I am in good company, since Mathilde Marchesi was one of the first voice teachers to advertise in the American press in a big way (an interesting article on Marchesi's methods can be found here). Shocking at the time, she also made prospective students plunk down three to four year's worth of fees on the table before they began lessons. If you dropped out? Well, that was your problem, not hers.
What am I yammering about? The revamping of my presence on about.me, the social media site where you can organize all your info, from your personal website to your blog and everything in between. Click here to see what I mean.
Why do I like about.me? Aside from the fact that one can create an attractive presence to the world, about.me shows up on the first page of a google search, an essential thing for the private voice teacher or singer. It's good to have a means for people to find you, even if 'word of mouth' is still the best avenue. The downside? I haven't encountered one yet. Oh yeah. I did order 50 free business cards which cost me 5 bucks postage.
It's perverse, but I keep hearing that simple song "This little light of mine" on a loop at the back of my head. What is it intoning? If you don't promote yourself, no one will.
I grew up in a time when the idea was that if you sang really well, people would notice and life would happen: you'd make your way into a career just by being wonderful. While that can be true for the few, it is a bubble waiting to burst for everyone else. You can sing like a god, and the gods won't give you the time of day for one reason or another. That's the hard truth regarding the singing profession. It rewards those with the goods, which can consist of looks, being the right height and weight, and having the right voice part or knowing the part. I've known good singers who have auditioned over and over, banging their heads against a wall. Sometimes they make it, and sometimes they don't. It would be easy to say that those who do have a metaphysical advantage, as if believing makes it so. But the matter doesn't seem that clear. What does seem clear, however, is that those who have been successful have one thing in common: they have to sing.
You have to put it out there for the universe to respond. Great vocal technique? It's part of the package.